Color Full Lives program was created and brought to life with social, digital, influencers, podcast, radio, experiential and direct mail. We developed this initiative to celebrate the vibrant lives of African American women and start the conversation about their financial goals for their future. Working with major AA festivals like Essence Fest, Mega Fest and Steve Harvey’s Neighborhood Awards. We helped attendees paint their world in our Tilt Brush VR interactive, discover their “true hue” in Color Full Personality Quiz, find inspiration in our Color Me Confident AR mirror and learn money saving tips form MC Lyteand her celebrity panel.
Not only did we have a strong on-site activation and presence we amplified our program through a Color Full Lives influencer podcast series featuring Francesca of HeyFranHey.com, Tatiana King-Jones and Angela Yee from the Breakfast Club.
Awards:
2018 EX Award Winner - Best Multicultural Event
2018 Reggie Award Winner - Multicultural Lifestyle
2018 Chief Marketer Pro Award - Best Brand Awareness Campaign
2018 Chief Marketer Pro Award - Best Multicultural/Lifestyle/Age-Targeted Campaign