Coors Light Texas Localization

Next step in the Coors Light Made to Chill campaign was to bring it down to a local level and expand in various markets. Using their voice we tapped into local insights to connect with more people. Texas being one of the first and largest markets to start the roll out of localization, I was excited to be apart of the team, especially being a native Texan.

Our field clients were so thrilled with the program it kept growing. We had everything including out-of-home, retail POS, digital/social and our lock-up inspired a 24oz limited edition can to come out. From there we created Holiday assets using the Keeping Texas Chill elements. I was a lead designer on project creating the lock-up, display and all POS pieces.

POS

We created many elements within this program with the lead look and feel featuring the Coors Light mountains, along with social posts with imagery and copy to align with local insights.

Display Sketch Exploration

Holiday OOH with Keeping Texas Chill Can