Stella Artois Lets Do Dinner
Stella Artois revealed their newest brand campaign and wanted ATL and BTL to go all in together with “Lets Do Dinner”. With the chef’s program being an equity approach, we also tied in the promotion of the year in retail that included a star-studded cast of celebs and a package redesign to include the promotion. We were awarded the task of creating the key visual for print and a show stopping display (while staying in budget and no money for a shoot). By using the power of stock and retouching our team landed on a solid design to catch attention in retail.
Creative Director/Copy: Will Wilson // Associate Creative Director: Samantha Thiessen // Art Director: Sarah Hua
A big obstacle for this program was our retail timeline being a lot quicker than above the line. Celeb contracts were not signed when we needed them for our retail dates. For a beginning cast line-up of 6-8 people was dwindled down to 2 for retail. However, our team worked diligently for our client and landed in an elevated spot.
Sample of elements we created for program to support Above the Line work.
