SO HAPPY TOGETHER HOLIDAY PARTNERED Program
MillerCoors and Trinchero Family Estates partner together for the Holidays at Albertsons.
Concept: So Happy To Gather is about offering a TAB solution to shopper for their holiday party. Also including what cheese and desserts pair nicely with both beer and wine. We have three varieties of beer and both red and white wine for program.
Art Direction // Concepting // Photoshoot Direction
Key Visual, Jewel Region
NorCal Region
Secondary imagery Shot
SouthWest Region
Secondary Shot
4-Way Casestacker
4-way Casestacker
Neck Hangers
Region specific DCCs
4-Way Casestacker
4-Way Casestacker
Casestacker
Social played a great component with a landing page with different cheese and desserts that paired nicely with all brands. Also, provided sharable gifs for retail social platforms.
Message after Text-To-Get leading to landing page
