In 2016, State Farm underwent a brand reframe that focused on being "Here to help life go right." We used this new mantra to reimagine our music sponsorship and developed strategy that centered around helping fans get the most out of their music festival experience. Our onsite festival activation focused on helping the festivalgoer with items they could pick-up at our “Here to Help” desk or relax in the AC, charge your phone or use the lockers.
Creative Team: Andrew Prahin, CD, Leah Finney, ACD, Samantha Thiessen, Senior Art Director, Aaron Frye, Copywriter
Concepting // Art Direction // Experiential